2015 Community Report
2015 Community Report

Accelerating
Healthy Communities

Our Mission in Action

When you are dedicated to a mission of vital importance, there is only one way to work — at full speed and with complete commitment.

That's why in 2015 we forged stronger partnerships and broke new ground in our programming.

That's how, at the Independence Blue Cross Foundation, we are Accelerating Healthy Communities.

Leadership Message

For the Independence Blue Cross Foundation, 2015 was a year of action and impact. Driven by our mission to lead sustainable solutions to improve the health and wellness of our communities, in our fourth year, we moved forward quickly and on many fronts.

Daniel J. Hilferty, president and CEO of Independence Blue Cross, and Lorina Marshall-Blake, president of the Independence Blue Cross Foundation

Mission, Passion, and Acceleration

Dear Friends, Colleagues, and Partners:

For the Independence Blue Cross Foundation, 2015 was a year of action and impact. Driven by our mission to lead sustainable solutions to improve the health and wellness of our communities, in our fourth year, we moved forward quickly and on many fronts.

With the enthusiastic support of our board, we launched a new model for funding community health centers through our Blue Safety Net program and expanded our Nurses for Tomorrow program to advance the preparation of future leaders in this vitally important profession. We led our Healthy Futures Initiative into its final year and, through our Building Healthier Communities program, funded innovative projects addressing the most pressing health needs of people across our region.

We pursued all of our work with passionate commitment, as the importance of our mission demands nothing less. We also moved forward with careful thought, determined to ensure that our bold actions yield measurable results.

We are proud to say that the approaches we have taken have been consistently validated — by our partners, by other organizations looking to our example, and, most importantly, by those we serve.

Four years ago, we envisioned the positive impact this Foundation would have on so many lives. We are proud of our accomplishments and deeply grateful to all our partners in achieving such progress.

We look forward to your continued commitment as we move forward together.

Daniel J. Hilferty

Daniel J. Hilferty

President and CEO
Independence Blue Cross

Lorina Marshall-Blake

Lorina Marshall-Blake

President
Independence Blue Cross Foundation

The Foundation at a Glance

Each of the Foundation’s programs target key priorities in community health and all demonstrate the urgency of our commitment. In four short years, we have moved from inspiring ideas to impressive impact, and we are expanding our reach every day.

Securing the Blue Safety Net

Focus:

Strengthening the network of health centers across our region that provide essential care to people in medically underserved communities.

Investment:

$3 million through 52 grants to 44 community health centers in 2015, and nearly $13 million since 2011.

Impact:

In 2015, more than 600,000 patient visits provided to nearly 200,000 individuals.

Bolstering the Health Care Workforce:
Nurses For Tomorrow

Focus:

Advancing the education and professional development of nurses and nurse leaders.

Investment:

More than $1.7 million in scholarships to 22 area nursing schools in 2015, and nearly $6 million since 2011.

Impact:

Provides scholarships to undergraduate, graduate, and doctoral nursing students, including six PhD Nursing Fellows in partnership with the Robert Wood Johnson Foundation Future of Nursing Scholars Program.

Addressing Health Priorities:
Healthy Futures Initiative

Focus:

Empowering healthy habits among students and their families by working with local partners through a collaborative, school-based approach to childhood wellness.

Investment:

$1 million in 2015, and over $3 million since 2013.

Impact:

Teaching 1,000 students and their families at 25 partner elementary schools how to Eat Right, Get Fit, and Stay Well.

Building Healthier Communities

Focus:

Driving wellness by targeting significant community health needs.

Investment:

More than $540,000 in funding to 39 organizations in 2015, and nearly $2 million since 2011.

Impact:

Benefiting nearly 100,000 residents of our community each year — including veterans, children, and older adults.

Securing the Blue Safety Net

Through our Blue Safety Net program, the Foundation has a longstanding commitment to supporting community health centers. Last year, we took a groundbreaking step — commissioning a comprehensive assessment of these health centers to better understand the impact of our program and identify their areas of greatest need.

A Drexel University nursing student provides assistance with a mobile health assessment at Stephen and Sandra Sheller 11th Street Family Health Services.

Securing the Blue Safety Net

Growing a Strongly Rooted Network

Putting Insights into Action

Through our Blue Safety Net program, the Foundation has a longstanding commitment to supporting community health centers. Last year, we took a groundbreaking step — commissioning a comprehensive assessment of these health centers to better understand the impact of our program and identify their areas of greatest need. Informed by the results, we designed and launched new capacity-building grants. The goal: to increase access to primary care and implement new models to improve quality of care. In addition to our core support grants, in 2015 we awarded targeted funding in support of nine projects, including two innovative pilots in telemedicine.

Building New Capacity

As the Affordable Care Act takes full effect, health centers face a time of transition and opportunity while they provide care for uninsured, underinsured, and newly insured individuals. To help health centers adapt to this changing landscape, the Foundation has launched a resource suite to provide new opportunities for collaboration and capacity-building activities. In 2015, the Foundation also offered expert-led workshops on grant-writing and marketing for health centers.

We are leading efforts toward a vital goal: ensuring the long-term success and sustainability of the region’s community health centers.

Across our region, local health centers focus on improving the health and wellbeing of our community. Pictured are staff and patients of Stephen and Sandra Sheller 11th Street Family Health Services.

Bolstering the Health Care Workforce

This year, the Independence Blue Cross Foundation launched several new initiatives through our longstanding partnerships with the 22 nursing schools in Southeastern Pennsylvania.

The Foundation partnered with the National League for Nursing to host Paradigms in Nursing Leadership, a national conference that convened over 500 leaders in health care.

Bolstering the Health Care Workforce: Nurses for Tomorrow

Planting the Seeds of Leadership

Expanding Our Commitment

This year, the Independence Blue Cross Foundation launched several new initiatives through our longstanding partnerships with the 22 nursing schools in Southeastern Pennsylvania. We expanded our support to include students in doctoral of nursing practice programs and announced a second cohort of IBC Foundation Nurse Scholars in partnership with the Robert Wood Johnson Foundation Future of Nursing Scholars Program. We also introduced Nursing Leadership Labs to nurture the professional development of undergraduate students in our nursing internship program. Nurses for Tomorrow now supports nurses at every level of their education and professional growth.

Advancing Nursing Leadership

In November, the Independence Blue Cross Foundation partnered with the National League for Nursing to convene leading voices in nursing for a national conference Paradigms in Nursing Leadership in Philadelphia. More than 500 nurses and leaders in health care attended and explored the transformation of the profession and how to best prepare nurses to lead change through policy, practice, and education. The conference provided an effective venue for nurses from all over the country to share insights to advance nursing education and successfully drive needed changes in health care.

Nurses are uniquely qualified to shape the transformation of health care, and we are supporting them every step of the way.

Our commitment to advancing the development of nurses grows each year. Pictured are (clockwise top left) the Paradigms in Nursing Leadership conference, the IBC Foundation Nurse Scholars in the RWJF Future of Nursing Scholars Program, the CEO Panel Discussion at the Paradigms in Nursing Leadership conference, the 2015 Nursing Interns, and a 2015 Nurse Intern at Rising Sun Health Center.

Addressing Health Priorities: Healthy Futures Initiative

As the Independence Blue Cross Foundation Healthy Futures Initiative (Healthy Futures) entered its third and final year in the fall of 2015, we looked forward to completion of the research study that will measure the program’s effectiveness in improving childhood wellness, while planning steps to ensure that the healthy habits the program has inspired will take root.

Participants in the Healthy Futures Initiative learn how to Eat Right with renowned Chef Jose Garces at Luna Farms.

Addressing Health Priorities: Healthy Futures Initiative

Nurturing Lives of Wellness

Fueling a Healthy Generation

As the Independence Blue Cross Foundation Healthy Futures Initiative (Healthy Futures) entered its third and final year in the fall of 2015, we looked forward to completion of the research study that will measure the program’s effectiveness in improving childhood wellness, while planning steps to ensure that the healthy habits the program has inspired will take root. To expand access to healthy food, we engaged the local organization SHARE to host farmer’s markets at partner elementary schools. Through their Package Program, SHARE provides students and their families with affordable, wholesome nutrition they can bring home. Healthy Futures is impacting the lives of 1,000 area children, and the approaches we areapplying have the potential to help thousands more.

Activating Powerful Partnerships

One of the great strengths of Healthy Futures is the partners it brings together, from academia and the culinary arts to the world of professional sports. Activities with master chef Jose Garces get kids out of school and into exciting new territory — for instance, visiting the Luna Farm to see, smell, taste, and cook healthy foods. Meanwhile our newest partners, the Philadelphia 76ers, are energizing students to get active. The team hosts basketball clinics at elementary schools, welcomes kids to pro games, and helps shine a spotlight on Healthy Futures and its impact.

We are activating schools through innovative programs that teach kids how to Eat Right, Get Fit, and Stay Well.

Through the Healthy Futures Initiative, the Foundation engages with local partners to empower healthy habits. Program participants learn how to Eat Right at Luna Farms, Get Fit with the Philadelphia 76ers, and Stay Well with the Children’s Hospital of Philadelphia.

Building Healthier Communities

This was a year we built great interest in our Building Healthier Communities program.

Members of the Supportive Older Women’s Network learn stress release techniques.

Building Healthier Communities

Cultivating Great Ideas

Igniting Ideas into Action

This was a year we built great interest in our Building Healthier Communities program. We invested in 39 bold ideas — from an American Heart Association initiative in West Philadelphia aimed at preventing cardiovascular disease to Gearing Up, a program that helps disadvantaged women get exercise and get around through an Earn-a-Bike opportunity. A trend among organizations seeking funding was a focus on promoting physical activity and wellness. Projects we supported include Girls on the Run, encouraging healthy lifestyles among youth, and Philly Play, which promotes outdoor activity for children in Philadelphia.

Empowering Members of Our Community

Building Healthier Communities supports organizations that address important needs with thoughtful solutions — organizations like the Travis Manion Foundation. Through its Mentorship and Advocacy Program for Veterans, the Travis Manion Foundation helps post-9/11 vets navigate the challenging transition from military to civilian life. The program provides professional development seminars, career mentors, and internships with business partners. However, the focus of the program is even broader. It helps men and women develop a strong new sense of civilian identity and healthy personal lives as they take their next professional steps.

We empower groups to promote community health, at the neighborhood level and beyond.

Diverse community programs such as Cranaleith Spiritual Center, Supportive Older Women’s Network, Center in the Park, and Legal Clinic for the Disabled have been funded through our Building Healthier Communities program.

Independence Blue Cross Foundation Partners

Independence Blue Cross Foundation Leadership

Securing the Blue Safety Net

  • Core Support
    Abington Health Children’s Center
  • Abington Health
    Dental Clinic
  • Albert Einstein Health System
    Community Practice Clinic
  • Ann Silverman Community Health Clinic
  • Aria Health Center Clinic
  • Augustinian Defenders Of The Rights Of The Poor
    Unity Clinic
  • Bucks County Health Improvement Partnership
    Lower Bucks Adult Health Clinic
  • ChesPenn Health Services, Inc.
    Center for Family Health at Eastside & Center for Family Health at Community Hospital
  • ChesPenn Health Services, Inc.
    Center for Family Health at Coatesville
  • ChesPenn Health Services, Inc.
    Center for Family Health at Upper Darby
  • Community Volunteers in Medicine
  • Congreso de Latinos Unidos
    Congreso Health Center
  • Delaware Valley Community Health, Inc.
    Fairmount Primary Care Center
  • Delaware Valley Community Health, Inc.
    Maria de los Santos Health Center
  • Delaware Valley Community Health, Inc.
    Norristown Regional Health Center
  • Esperanza Health Center, Inc.
    Huntington Park site
  • Eagles Charitable Foundation
    Eagles Eye Mobile
  • Face to Face
    Health Center
  • Family Practice & Counseling Network
    Abbottsford/Falls Health Center Primary Care
  • Family Practice & Counseling Network
    Health Annex
  • Gwynedd-Mercy College
    Adult Health Center
  • HealthLink Dental Center
  • Kids Smiles Inc.
    West Philadelphia Dental Center
  • La Comunidad Hispana Inc.
    La Comunidad Hispana Health Center
  • Mazzoni Center
    Mazzoni Center Family and Community Medicine
  • North Hills Health Center of Abington
    Memorial Hospital
  • Pathways to Housing PA
    Pathways Medical Clinic
  • Philadelphia College of Osteopathic Medicine
    PCOM Healthcare Center
  • Philadelphia FIGHT
    Y-HEP and John Bell Health Centers
  • Project HOME
    Stephen Klein Wellness Center
  • Public Health Management Corporation
    PHMC Care Clinic
  • Public Health Management Corporation
    PHMC Health Connection
  • Public Health Management Corporation
    Mary Howard Health Center
  • Public Health Management Corporation
    Rising Sun Health Center
  • Puentes de Salud
  • Salus University
    The Eye Institute
  • Spectrum Health Services
    Spectrum Community Health Center
  • St. Mary Medical Center Foundation
    Mother Bachmann Maternity Center, Children’s Health Center
  • Stephen and Sandra Sheller 11th Street Family
    Health Services of Drexel University
  • The Clinic
  • The Moyer Foundation
  • Trustees of the University of Pennsylvania
    Heart Health Bridge to Care
  • VNA Community Services, Inc.
    Ginny Coombs Children’s Health Centers
  • Youth Services Inc.
  • Capacity Building
    ChesPenn Health Services, Inc.
  • Community Volunteers in Medicine
  • Esperanza Health Center, Inc.
  • Family Practice & Counseling Network
  • Mazzoni Center
  • Philadelphia College of Osteopathic Medicine
    PCOM Healthcare Centers
  • Public Health Management Corp.
    PHMC Health Centers
  • Stephen & Sandra Sheller 11th Street Family
    Health Services of Drexel University
  • Wills Eye Hospital

Bolstering the Health Care Workforce Nurses for Tomorrow

  • Abington Memorial Hospital Dixon School of Nursing
  • Aria Health School of Nursing
  • Bucks County Community College Allied Health and Nursing
  • Chester County Intermediate Unit Practical Nursing Program
  • Community College of Philadelphia Department of Nursing
  • Delaware County Community College Division of Allied Health, Emergency Services and Nursing
  • Drexel University College of Nursing and Health Professions*
  • Eastern Center for Arts & Technology Practical Nursing Program
  • Eastern University Department of Nursing
  • Gwynedd-Mercy College Frances M. Maguire School of Nursing*†
  • Holy Family University School of Nursing and Allied Health Professions*
  • Immaculata University Division of Nursing*
  • La Salle University School of Nursing and Health Sciences*†
  • Montgomery County Community College Nursing Program
  • Neumann University Department of Nursing*
  • Northeastern Hospital School of Nursing
  • Temple University Department of Nursing, College of Public Health*†
  • Thomas Jefferson University Jefferson College of Nursing*†
  • University of Pennsylvania School of Nursing*
  • Villanova University College of Nursing*†
  • West Chester University Department of Nursing*†
  • Widener University School of Nursing*†

All Nurses For Tomorrow grant recipients receive undergraduate support. Graduate and doctoral support as noted.

* Denotes graduate scholarship grant awards
† Denotes doctoral of nursing practice scholarship grant awards

Addressing Health Priorities Healthy Futures Initiative

    Program Partners
  • Children’s Hospital of Philadelphia
  • Drexel University
  • Fit Essentials
  • Garces Foundation
  • GenYOUth Play 60 Pilot
  • GoNoodle
  • Greener Partners
  • InnerLink
  • Philadelphia 76ers
  • Philadelphia Freedoms
  • Philadelphia Union
  • SHARE Food Program
  • Vetri Foundation for Children
  • Villanova University - MacDonald Center
  • for Obesity Prevention and Education
    Partner Schools
  • Abraham Lincoln Elementary
  • Allen M. Stearne Elementary
  • Assumption BVM School
  • Cornwells Elementary
  • Drexel Neumann Academy
  • F. Amedee Bregy Elementary
  • Global Leadership Academy
  • Jenkintown Elementary
  • LaSalle Academy
  • Nativity of Our Lord School
  • Ralph Waldo Emerson Elementary
  • Sacred Heart School
  • Southwest Leadership Academy
  • St. Agnes School
  • St. Andrew School
  • St. Charles Borromeo School
  • St. Dominic School
  • St. Elizabeth Parish School
  • St. Francis of Assisi School
  • St. Gabriel School
  • St. Joseph the Protector School
  • St. Martin de Porres School
  • Stetser Elementary
  • William M. Meredith Elementary
  • William H. Ziegler Elementary

Building Healthier Communities

  • American Heart Association, Inc.
  • Association for Adults with Developmental Disabilities
  • Athlete Health Organization
  • Back on My Feet
  • Boy Scouts of America — Cradle of Liberty Council
  • Child and Family Connections Inc.
  • Citizens Acting Together Can Help, Inc. (CATCH)
  • Common Market Philadelphia, Inc.
  • Gearing Up
  • Girls Inc. of Greater Philadelphia & Southern New Jersey
  • Girls on the Run Philadelphia
  • Green Tree School
  • Headstrong Foundation
  • LaSalle University School of Nursing and Health Sciences
  • Legal Clinic for the Disabled
  • Looking Ahead Inc.
  • Malvern Retreat House
  • Maternity Care Coalition
  • Mayor’s Fund for Philadelphia — Philadelphia Meals and More
  • Mayor’s Fund for Philadelphia — Philly Play
  • Mercy Neighborhood/Ministries of Philadelphia, Inc.
  • Mercy Vocational High School Sisters of Mercy
  • Metropolitan Area Neighborhood Nutrition Alliance (MANNA)
  • Mighty Writers
  • Penn Asian Senior Services, Inc.
  • Penn Medicine — The Penn Center
  • for Resuscitation Science
  • Penn’s Village
  • Peoples Emergency Center
  • Peter’s Place
  • Philly Girls in Motion
  • Playworks Education Energized
  • Rolling Harvest Food Rescue
  • Saunders House
  • Simons Fund
  • Supportive Older Women’s Network (SOWN)
  • Travis Manion Foundation
  • Turning Points for Children
  • Welcoming Center for New Pennsylvanians
  • Youth Mentoring Partnership

IBC Foundation Leadership

Board of Directors

  • Christopher Cashman
  • Patrick B. Gillespie
  • Joan Hilferty
  • Plato A. Marinakos
  • Paul A. Tufano, ESQ.

Officers of the Foundation

  • Patrick B. Gillespie
    Chair
  • Lorina Marshall-Blake
    President
  • Alan Krigstein
    Treasurer
  • Lilton R. Taliaferro, Jr.
    Secretary

Our Team

Staff

  • Stephen P. Fera
    Senior Vice President Public Affairs
  • Lorina Marshall-Blake
    President, IBC Foundation
  • Heather Major
    Manager, IBC Foundation Programs
  • Marie Lange
    Foundation Program Specialist
  • Leah Rusenko
    Foundation Business Specialist
  • Carolyn Golden
    Foundation Program Coordinator
  • Kathleen Harris
    Executive Assistant

Community Report Editorial Contributors

  • Jennifer Bowers
    Public Affairs Business Specialist
  • Courtney McDade
    Manager, Public Affairs Programs

Contact




  • Mail Independence Blue Cross
    Foundation
    1901 Market Street
    37th floor
    Philadelphia, PA 19103-1480