“More than ever, we as parents and a nation must do something about the growth of obesity in our children. We must do more than just talk; we must be concerned enough to act.”
Former chairman of the President’s Council on Physical Fitness and Sports
The Independence Blue Cross (IBC) Foundation’s commitment to improving the health of our community drives us to continuously seek ways to address the most compelling health issues. One of the biggest health crises facing our region and the nation is the childhood obesity epidemic.
The rate of obesity in our children is staggering. In Philadelphia alone, 50 percent of children aged 6 to 12 are obese or overweight.¹ As these overweight children grow to adulthood, they face higher risks of heart disease, type 2 diabetes, stroke, several types of cancer, osteoarthritis, and even premature death.
Change is necessary. The IBC Foundation is leading this change — to ensure Healthy Futures for our children.
No single factor has led to the increase in childhood obesity²; likewise, there is no simple solution. Knowing that multi-dimensional approaches to reduce childhood obesity are most effective, the IBC Foundation is spearheading a groundbreaking initiative — Healthy Futures — which addresses three critical components of child wellness: nutrition, fitness, and preventive health measures.
The IBC Foundation recognizes the need for a new and collaborative approach to making a measurable difference in childhood wellness. Healthy Futures is a comprehensive three-year, $1.8M initiative, teaching children to:
The IBC Foundation is collaborating with the following key partners in our community to help children meet this challenge:
By focusing on nutrition, fitness and preventative health care the IBC Foundation and its partners will help create a healthier future for generations to come.
¹ SEPA – Community Health Data Base — 2010 Household Health Survey.
² Anderson PM, Butcher KF. Childhoood Obesity: Trends and Potential Causes, in The Future of Children. Princeton, NJ: Princeton University and The Brookings Institution; 2006, p. 19.